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Universität zu Köln

Wirtschafts- und Sozialwissenschaftliche FakultätDigital Transformation and Value Creation

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Wintersemester 2019/2020

Sommersemester 2019

Wintersemester 2018/2019

Sommersemester 2018

Prof. Dr. Hernán Bruno

Marketing Data Analysis and Visualisation in R
Methods of Marketing Mix Management

Prof. Dr. André Marchand

Prof. Dr. Jörn Grahl

Data Science for Business Students
Seminar on Digital Transformation and Value Creation

Jun. Prof. Dr. Dainis Zegners

Regulation and Competition Policy in the Digital Economy

Wintersemester 2017/2018

Prof. Dr. Hernán Bruno

Marketing Data Analysis and Visualisation in R
Methods of Marketing Mix Management
Bachelorseminar Social Marketing

Prof. Dr. Jörn Grahl

Prof. Dr. Detlef Schoder

Prof. Dr. André Marchand

Prof. Dr. Dainis Zegners

Strategy and Economics of Platforms

Sommersemester 2017

Wintersemester 2016/2017

Prof. Dr. Hernán Bruno

Marketing Data Analysis and Visualisation in R
Methods of Marketing Mix Management
Bachelorseminar Social Marketing

Prof. Dr. Jörn Grahl

Prof. Dr. Werner Reinartz

Business Project I feat REWE - Developing a business concept for an online food retailer
Business Project II feat REWE - Developing a marketing plan for an online food retailer

Prof. Dr. Marc Fischer

Business Project: Challenging Extremism in the Digital Environment
Bachelorseminar - "Digital marketing strategies"

Prof. Dr. Detlef Schoder

Information: Management, Strategy, Value Creation with Digital Goods

Prof. Dr. Johannes Münster

Media Economics

Sommersemester 2016

Wintersemester 2015/2016