Sommersemester 2019
- Marketing Data Analysis and Visualisation in R
- Methods of Marketing Mix Management
- Masterseminar: Replication Studies in Marketing
- Principles of Marketing
Wintersemester 2018/2019
Sommersemester 2018
- Marketing Data Analysis and Visualisation in R
- Methods of Marketing Mix Management
- Data Science for Business Students
- Seminar on Digital Transformation and Value Creation
Jun. Prof. Dr. Dainis Zegners
Wintersemester 2017/2018
- Marketing Data Analysis and Visualisation in R
- Methods of Marketing Mix Management
- Bachelorseminar Social Marketing
Sommersemester 2017
- Methods of Marketing Mix Management
- Value Creation in the Digital World
Jun. Prof. Dr. Dainis Zegners
Wintersemester 2016/2017
- Marketing Data Analysis and Visualisation in R
- Methods of Marketing Mix Management
- Bachelorseminar Social Marketing
- Business Project I feat REWE - Developing a business concept for an online food retailer
- Business Project II feat REWE - Developing a marketing plan for an online food retailer
- Business Project: Challenging Extremism in the Digital Environment
- Bachelorseminar - "Digital marketing strategies"