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Friederike Gobrecht, M.Sc.

Research Interests

  • Digital Transformation
  • New Media Science
  • Consumer Behavior

Responsibilities

Teaching:

  • Supervision of Bachelor Theses
  • Exercise of the Bachelor Course "Principles of Marketing"
  • Academic Supervision of the CEMS Business Project

Administration:

Curriculum Vitae

Education:

2018 University of Cologne, Marketing and Digital Environment (Prof. Marchand), Doctoral Student
2016-2018 WWU Muenster, M.Sc. Business Administration
2011-2015

Ostfalia Wolfsburg, B.A. Business Administration

2014 Nelson Mandela Metropolitan University, South Africa, Semester Abroad

 

Practical Experience:

2016-2018 WWU Muenster, Department of Marketing and Media Research (Prof. Hennig-Thurau), Student Assistant
2015-2016 Volkswagen de México, Puebla, Innovation Management, Expatriate
2015 Volkswagen Commercial Vehicles, Hannover, After Sales Operations, Corporate Student
2012-2013 Volkswagen AG, Braunschweig, Product Management, Corporate Student
2011 Volkswagen AG, Braunschweig, Human Resources, Corporate Student