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Friederike Gobrecht

Research Interests

  • Digital Transformation
  • New Media Science
  • Consumer Behavior

 

Responsibilities

Teaching

  • Supervision of Bachelor Theses

CV

Education:

  • 2018           UoC, Marketing and Digital Environment (Prof. Marchand), Doctoral Student    
  • 2016-2018 WWU Muenster, M. Sc. Business Administration
  • 2011-2015 Ostfalia Wolfsburg, B. A. Business Administration
  • 2014           Nelson Mandela Metropolitan University, South Africa, Semester Abroad

Practical Experience:

  • 2016-2018 WWU Muenster, Department of Marketing and Media Research (Prof. Hennig-Thurau), Student Assistant
  • 2015-2016 Volkswagen de México, Innovation Management, Expatriate
  • 2015           Volkswagen Commercial Vehicles, After Sales Operations, Corporate Student  
  • 2012-2013 Volkswagen AG, Product Management, Corporate Student
  • 2011           Volkswagen AG, Human Resources, Corporate Student