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Research Interests

  • Decision-making in digital and uncertain environments
  • Consumer perception of numerical markers and statistics
  • Health and social marketing
  • Self-quantification




    • Supervision of Bachelor and Master Theses
    • Exercise of the Master Course Value Creation in the Digital World (summer term)
    • Bachelorseminar Social Marketing (summer term)


    • Contact person for Bachelor and Master Theses of Marketing and Digital Environment
    • Website maintenance of Marketing Area website



    • 2015 UoC, Doctoral student and Research Assistant, Marketing and Digital Environment (Prof. Bruno)
    • 2012-2015 UoC, M.Sc. Marketing and Economic Psychology
    • 2008-2012 Georg-August University Göttingen, B. Sc. Business Administration


    Practical Experience:

    • 2014 Institute for Ecological Economy Research (IöW), Ecological Product Policy, Intern
    • 2014 Ipsos, Qualitative Market Research, Intern
    • 2013-2014 UoC, Marketing and Market Research (Prof. Fischer), student assistant
    • 2012 Young & Rubicam, Account and Project Management, Intern