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Research Interests

  • Decision-making in the digital environment
  • Consumer perception of numerical markers and statistics
  • Self-quantification
  • Health and social marketing





  • Contact person for Bachelor and Master Theses of Marketing and Digital Environment
  • Editorial Staff of the Marketing Area Report
  • Website maintenance of Marketing Area website



  • 2015 UoC, Doctoral student and Research Assistant, Marketing and Digital Environment (Prof. Bruno)
  • 2012-2015 UoC, M.Sc. Marketing and Economic Psychology
  • 2008-2012 Georg-August University Göttingen, B. Sc. Business Administration


Practical Experience:

  • 2014 Institute for Ecological Economy Research (IöW), Ecological Product Policy, Intern
  • 2014 Ipsos, Qualitative Market Research, Intern
  • 2013-2014 UoC, Marketing and Market Research (Prof. Fischer), student assistant
  • 2012 Young & Rubicam, Account and Project Management, Intern