Lectures
- Methods of Marketing Mix Management (Bachelor level, Summer and Winter Semester)
- Marketing Data Analysis and Visualisation in R (Master level, Winter Semester)
- Value Creation in the Digital World (Master level, Summer Semester)
Current Projects
- Yao, Dai and Hernan A. Bruno, “Multi-feature Product Usage with Learning”, under preparation for Journal of Marketing Research.
CV
- Since 2015 Professor of Marketing and Digital Environment, University of Cologne, Cologne, Germany
- 2008 – 2015 Assistant Professor of Marketing, INSEAD, Fontainebleau, France.
- 2007 – 2008 Assistant Professor of Marketing, Erasmus University, Rotterdam, The Netherlands.
- 2002 – 2007 Doctoral Candidate, London Business School, London, UK.
- 2005 Visiting Scholar, University of Chicago.
- 2000 – 2002 McKinsey and Company, Buenos Aires, Argentina
- 1994 – 2000 Chemistry Licenciatura, University of Buenos Aires.
Selected Publications
- Klein K., Völckner, F., Bruno, H. A., Sattler H., & Bruno, P (2019). Brand Positioning Based on Brand Image–Country Image Fit. Marketing Science, forthcoming.
- Chae, I., Bruno, H.A., & Feinberg, F. F. (2019). Wearout or Weariness? Potential Negative Consequences of Ad Volume and Timing. Journal of Marketing Research, 56/1), 57-75.
- Bruno, H. A., Cebollada-Calvo, J.-J., & Chintagunta, P. K. (2018). Targeting Mr. or Mrs. Smith: Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. Marketing Science, 37(4), 631-648.
- Bruno, H. A., Che, H., & Dutta, S. (2012). Role of reference price on price and quantity: insights from business-to-business markets. Journal of Marketing Research, 49(5), 640-654.
- Bruno, H. A., & Vilcassim, N. J. (2008). Research Note-Structural Demand Estimation with Varying Product Availability. Marketing Science, 27(6), 1126-1131.