Prof. Dr. Hernán Bruno

Methods of Marketing Mix Management (Bachelor level, Summer and Winter Semester)
Marketing Data Analysis and Visualisation in R (Master level, Winter Semester)
Seminar on Marketing in a Digital World (Master level, irregular)

Yao, Dai and Hernan A. Bruno, “Multi-feature Product Usage with Learning”, under preparation for Journal of Marketing Research.

Since 2015 Professor of Marketing and Digital Environment, University of Cologne, Cologne, Germany

2007 – 2008 Assistant Professor of Marketing, Erasmus University, Rotterdam, The Netherlands.

Bruno, H. A., Cebollada-Calvo, J.-J., & Chintagunta, P. K. (2018). Targeting Mr. or Mrs. Smith: Modeling and Leveraging Within-household Heterogeneity in Brand Choice Behavior. Marketing Science, forthcoming.
Bruno, H. A., Che, H., & Dutta, S. (2012). Role of reference price on price and quantity: insights from business-to-business markets. Journal of Marketing Research, 49(5), 640-654.
Bruno, H. A., & Vilcassim, N. J. (2008). Research Note-Structural Demand Estimation with Varying Product Availability. Marketing Science, 27(6), 1126-1131.

Universität zu Köln