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Universität zu Köln

Wirtschafts- und Sozialwissenschaftliche FakultätDigital Transformation and Value Creation

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Lectures

Current Projects

CV

Since 2015 Professor of Marketing and Digital Environment, University of Cologne, Cologne, Germany

2008 – 2015 Assistant Professor of Marketing, INSEAD, Fontainebleau, France.

2007 – 2007 Assistant Professor of Marketing, Erasmus University, Rotterdam, The Netherlands.

2002 – 2007 Doctoral Candidate, London Business School, London, UK.

2005 Visiting Scholar, University of Chicago.

2000 – 2002 McKinsey and Company, Buenos Aires, Argentina

1994 – 2000 Chemistry Licenciatura, University of Buenos Aires.

Selected Publications