organized by Prof. Marc Fischer
4. Symposium (22.01.2016):
- Asst.-Prof. Anja Lambrecht (London Business School): "Cashback is Cash Forward: Delaying a Discount to Increase Future Spending"
- Prof. Oliver Hinz (TU Darmstadt): "The Impact of TV Consumption on Online Shopping Behavior"
- Prof. Puneet Manchanda (Ross School of Business, University of Michigan): "Quantifying Cross and Direct Network Effects in Online C2C Platforms"
- Prof. Thorsten Wiesel (University of Münster): "The power of creative: What ad should be displayed when and to whom?"