organized by Prof. Dr. Werner Reinartz
5th Symposium 22.05.2017 :
Please note: the room has been changed to:
Universität zu Köln
Hauptgebäude (100)
Alter Senatssaal inkl. Dozentencafé
Albertus- Magnus-Platz 1
50923 Köln
Schedule (PDF Download) Register here until 17.05.2017
- 08:30 - 09:00 Registration
- 09:00 - 09:15 Welcome, Prof. Dr. Werner Reinartz, Professor of Retailing and Customer Management, University of Cologne
- 09:15 - 10:25 Prof. Dr. Hernán Bruno, Professor of Marketing, University of Cologne
- 10:25 - 11:35 Prof. Dr. Enric Junqué de Fortuny, Rotterdam School of Management
- 11:35 - 12:00 Short Break
- 12:00 - 13:10 Prof. Dr. S. Sriram, University of Michigan, Ross School of Business
- 13:10 - 14:10 Lunch Break
- 14:10 - 15:20 Prof. Dr. Cait Lamberton, University of Pittsburgh, Katz Graduate School of Business
- 15:20 - 16:30 Prof. Dr. Stefan Wagner, ESMT Berlin
- starting 16:30 Get together