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Coordinator

Prof. Dr. Werner Reinartz

Prof. Dr. Werner Reinartz

Department of Retailing and Customer Management

Professors

Prof. Dr. Hernán Bruno

Prof. Dr. Hernán Bruno

Department of Marketing and Digital Environment

Prof. Dr. Johannes Münster

Prof. Dr. Johannes Münster

Industrial Organization and Media Economics

Prof. Dr. Detlef Schoder

Prof. Dr. Detlef Schoder

Wirtschaftsinformatik & Informationsmanagement

Prof. Dr. Franziska Völckner

Prof. Dr. Franziska Völckner

Department of Marketing and Brand Management

Team