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Research Interests

  • Digital Transformation
  • Social Media
  • Online Retailing

 

Responsibilities

Teaching

Administration

  • Editorial Staff of the Marketing Area Report

CV

Education:

  • 2017 UoC, Marketing and Digital Environment (Prof. Marchand), Research Assistant    
  • 2015-2017 WWU Muenster, M. Sc. Business Administration
  • 2011-2015 WWU Muenster, B. Sc. Business Administration

Practical Experience:

  • 2015-2017 WWU Muenster, Department of Marketing and Media Research (Prof. Hennig-Thurau), Student Assistant
  • 2015 L’Oréal Deutschland GmbH, Intern
  • 2014 Karstadt Warenhaus GmbH, Intern
  • 2012-2014 Symposium Oeconomicum, Marketing