Welcome to the Digital Transformation and Value Creation Research Initiative
We are the digital transformation research initiative at the University of Cologne.
Our interdisciplinary team consists of researchers from the marketing, information systems, psychology, and economics areas. Together we seek to advance knowledge about the digital transformation of businesses and society.
Students can find our teaching offerings on digital topics here.
We invite you to browse our site, send us an Email, or follow us on Twitter..
Prof. Dr. Werner Reinartz - Coordinator
Stellenausschreibung am Lehrstuhl für Marketing & Digital Environment (Prof. Dr. André Marchand). Mehr Informationen finden Sie hier.
Stellenausschreibung am Seminar für Allgemeine BWL, Marketing und Marktforschung (Prof. Dr. Marc Fischer). Mehr Informationen finden Sie hier (advertisement research assistant).
Research seminar series Digital Transformation and Value Creation Summer 2017. Save the dates!
- June 1, 2017 12:00-1:30 pm, Lecture hall VI, Dainis Zēgners, University of Cologne “Building an Online Reputation with Free Content: Evidence from the E-book Market”
- June 29, 2017 12:00-1:30 pm, Lecture hall VI, Markus Reisinger Frankfurt School of Finance & Management “Personalized Pricing and Optimal Brand Distribution”
- July 6, 2017 12:00-1:30 pm, Lecture hall VI, Oliver Emrich Johannes Gutenberg-University Mainz, “Personalizing mental fit for online shopping applications – How the success of recommendations depends on mental categorization and mental budgeting”
- July 13, 2017 12:00-1:30 pm, Lecture hall VI, Mareike Möhlmann Warwick Business School, “Trust in the Sharing Economy”
New professors at Faculty of Management, Economics, and Social Sciences from this summer term
Dainis Zegners is Assistant Professor (Junior Professor) at the Digital Transformation and Value Creation Research Initiative at the University of Cologne. His primary research areas are:
Digitization, Industrial Organization, Applied Microeconomics, Competitive Strategy.
Wolfgang Ketter was Professor of Next Generation Information Systems at the Department of Technology and Operations Management at Rotterdam School of Management, Erasmus University.
André Marchand was Assistant Professor at the Department of Marketing and Media Research at University of Münster. His primary research areas are:
Digital Marketing, Media Marketing (Video Games & Movies), eServices Marketing, Innovation Management.
The Machine-Learning Day on April 6th 2017 will highlight UoC various interesting research activities applying machine learning techniques to different fields — all the way from quantum matter to biological systems to economic and societal systems. Prof. Dr. Jörn Grahl will talk about "Machine learning and the Social Sciences" - Don't miss it!
07. März 2017
Stellenausschreibung SHK (Seminar für Handel und Kundenmanagement). Mehr Informationen finden Sie hier.
21. November 2016
Werkstudentenstelle im Bereich "Strategisches Marketing" zu besetzen. Mehr Informationen hier.
04. Oktober 2016
Jörn Grahl and colleagues from the University of Mainz publish in the European Journal of Operational Research. In their study "Scalability of using Restricted Boltzmann Machines for combinatorial optimization" they evaluate how modern generative neural networks can solve complex problems.
21. Juli 2016
Anmeldungen zur Bachelorarbeit PO 2015 im WS 2016/2017.
Ab dem kommenden Wintersemester 2016/2017 erfolgt die Anmeldung zur Bachelorarbeit PO 2015 über KLIPS 2. Die Anmeldung erfolgt in der ersten Belegphase von KLIPS 2 vom 20. Juli bis zum 1. August 2016. Anmelden können Sie sich zur Bachelorarbeit zu jeweils zwei Bearbeitungszeitpunkten im Wintersemester 2016/2017
1. Termin: Beginn Bachelorarbeit 1. November 2016
2. Termin: Beginn Bachelorarbeit 1. März 2017
09. Juni 2016
You are an experienced web-programmer (PHP, SQL) and you are looking for an interesting task? Join our research initiative as a student assistant! You can find more information here.
24. Mai 2016
We are very happy to publish an article that can be found the University of Cologne's Unimagazin about our research initiative. Furthermore, Prof. Kang, Prof. Bruno and Prof. Grahl are replying to questions about the potential of data. You can find the article online here.
12. Mai 2016
The second talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the summer semester 2016 will take place on May 25th. Dr. Norris Bruce will give a talk on “A Dynamic Model for Digital Advertising" (14:00 – 16:00, WiSo Building, Room 410). Anyone interested is welcome to attend the session.
23. April 2016
New publication in the Journal of Consumer Psychology by Prof. Esther Kang: "Role of Executive Attention in Consumer Learning with Background Music, Journal of Consumer Psychology" (2016).
10. November 2015
We are welcoming you to follow the Twitter account of the research initiative "Digital Transformation of Business and Society" of the University of Cologne.
30. October 2015
This seminar is a joint effort of the Digital Transformation Research Initiative. It will be supervised by Prof. Dr. Hernan Bruno (Marketing and the Digital Environment, hernan.bruno(at)wiso.uni-koeln.de) and by Prof. Dr. Jörn Grahl (Digital Transformation and Analytics, grahl(at)wiso.uni-koeln.de). Although each individual research project will be supervised by one professor, all sessions will be held jointly and all grading criteria and formal aspects are the same. More information about the seminar can be found in this pdf document. In order to participate you have register until November 4th. You register by visiting Ms. Ommer, WiSo-Sekretariat, Universitätsstr. 91, 50931 Köln (ground floor). During the registration you will be asked to name three (3) preferred topics. Pick any three. The kick-off meeting will take place November 5th. Place and time t.b.a.
09. July 2015
On July 9th, 2015, the 3rd Symposium on “Digital Transformation: Value Creation in a Changing Customer and Media Environment” took place at the University of Cologne. Four academic experts from around the world presented their latest research projects. More than 50 attendees gathered the latest research insights on how the digital transformation is likely to impact product management and branding.
24. June 2015
The fifth talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” in the summer semester 2015 will take place on June 24th. Prof. Dr. Dieter Hess will give a talk on “The Performance of Mechanical Earnings Forecasts” (Dieter Hess, Ashok Kaul, Martin Meuter) (14:00 – 16:00, WiSo Building, Room 410). Anyone interested is welcome to attend the session.