Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Learn more...
... about the team
...about job offers
Upcoming conferences
Marketing Strategy Meets Wall Street Conference
Students' pages
Students
News
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Werner Reinartz has been named an ISBM Distinguished Research Fellow
Werner Reinartz has been named an ISBM Distinguished Research Fellow at the Institute for the Study of Business Markets, Smeal College of Business at Penn State University. An ISBM Distinguished Research Fellow is a recognized senior scholar and…
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Developing Visions of a CX Grocery Shopping Model of the Future
What does the future of grocery shopping look like? In collaboration with EY, students in our "Customer Experience Management" course ...
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Exam Inspection Digital Brand and Customer Analytics
This exam inspection refers to examination dates December 9th, 2023, and March 18th, 2024
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Exam Inspection "Einführung ins Marketing"
This exam inspection refers to examination dates December 2nd, 2023, and March 25th, 2024